Roast is Ian Holcroft – a conceptually-led designer, engaging a multidisciplinary approach to projects. Working in Bergen since 1999, Ian has a grounding from Central St. Martins in London, with which he has developed a broad creative palette – including a keen eye for typographic detail and process-led experimentation. In more recent years – employed at Fuggi Baggi Design – Ian has developed a fascination for new materials, lighting design, 3-dimentional design, architecture and the possibilities of digital fabrication – which has led to a variety of projects – spanning a wide range of clients, sectors and outcomes. Ian has been lead-designer and project manager for a series of large projects which have included interior environments, exhibition design and design for transport.
This website contains both a selection commercial projects and individual, self-initiated works. It includes independent design projects as Roast and collaborative projects delivered through the multidiscipinary studio Fuggi Baggi Design.