Roast is Ian Holcroft – a conceptually led graphic designer, engaging in a multidisciplinary approach to projects. Working in Bergen since 1999, Ian has a grounding from Central St. Martins in London, with which he has developed a broad creative palette – including a keen eye for typographic detail and process-led experimentation. In more recent years – employed at Fuggi Baggi Design – Ian has developed a fascination for new materials, lighting design, 3-dimentional design, architecture and the possibilities of digital fabrication – which has led to a variety of projects – spanning a wide range of clients, sectors and outcomes.
This website contains both a selection of individual, self-initiated works and commercial projects. It includes  independent design projects as Roast and collaborative projects delivered through the multidiscipinary studio Fuggi Baggi Design.